Writing good content

Writing good content will always beat SEO because it is good content that Google is looking for.

That is why they have are now giving more weight to backlinks from sites with high page rankings because then they know the content must be good.

So what can you write about?

There is a temptation to go for a subject you are already an expert on and this makes sense most of the time,because less research is required.However it can sometimes be an advantage to pick a niche you know very little about but would have high monetization potential.

The advantage with this approach is you can get into the mindset of a visitor to your site who know little about the subject themselves but wants to learn more.So what questions would you ask if you were a newbie to a niche?The answers to those questions will form the content of your site.

If you need inspiration as to what questions would be asked go to Yahoo Answers and do a search on your niche.Somebody,hopefully,will be asking the questions you can give answers to.

What is your keyword phrase?

You must decide on your site concept keyword that will go in your URL if possible.This is a word that has good demand but not too much competition.You can use the Google Keyword Tool for that and as for competition just type the keyword into Google and under the search result you will get a number.If it’s not too big,under a million ,then you are in business.

It is important that there is depth in your keyword so any derivative of that keyword still gets good traffic.It is no use if your keyword has good demand but any derivative gets little traffic.You will have a very small website if you go after such as keyword.

After building up a good list of keywords that have your primary keyword in it,you want to find good keywords that are related to your keyword but do not have the keyword in it.An example would be a primary keyword of rock climbing having a secondary keyword phrase of climbing rope.

I use a website building system called Site Sell which has a great keyword search tool.It will pull in all the keywords that relate to your primary keyword phrase, some you just would not have thought of.

So do you keyword research first before you ever start thinking about SEO.If you keyword phrase gets no traffic or would be difficult to monetize then you should move on to another niche. Site Sell also has a great tool called Brainstorming which you can use when you know the general area you are looking at.It will bring back more specific niches which you can then research futher.

All this research may seem to take a long time,but believe me you will be glad you did when the money starts rolling in.

Network Marketing recruitment:sponsor up not down

You want to recruit as many people as you can into your network marketing business.Of course you do.But be careful about who you recruit.

What you need are leaders,not followers,and these people are likely to be those already in positions of authority.Either owning their own business or in a senior management position.

If you are just starting out in this business there is a temptation to recruit people who are in a lower social or employment position than you.So if you work in an office you might speak to co workers,but not senior management.This is understandable as you may feel intimidated by those above.

Similarly if you are at a networking meeting and you are introduced to a CEO you may feel very nervous about telling her about your opportunity.

Yet these are the very people you most want in your business.They have proved themselves as motivated, hard working people.How else could they have got to the position they are in?They are also ambitious and are always looking for ways to increase their wealth.

They might well be interested in our opportunity.So go ahead and tell them.

Then think about all the people they know who they could bring in.A successful business person commands respect and others will listen to her and what she recommends.

So they next time you are standing next to be big CEO,talk to them.Be proud of your opportunity.They will admire your courage and even if they do not join your business,they will probably refer you to someone who will.

To learn the secrets of online marketing,so you can say goodbye to old school recruitment methods forever go to my Squidoo lens  here.