Facebook Fan Page

Rest Area by Joel Kaplow

A face book fan page is now essential for any business.Facebook still remains a social media platform but given the amount of traffic it gets,no business can ignore it.

It can be a two edged sword though because once you are up there people are going to tell the world what they think of you good or bad.But if your company is committed to excellence then you have nothing to fear do you?

Facebook now has an Alexa ranking of 2,second only to Google so if you want traffic then you must go to where the traffic is.

It is important to keep your personal Facebook profile separate from your business and with Fan Pages you can achieve this.

So what are the best ways to optimize your Fan Page profile?

1.Decide on a suitable name for your Fan Page.Choose well because once it is set you will start to accumulate SEO points.Change it and you will go back to zero.

2.Make sure you utilize  the static FBML application which allows you to insert your own web page and web form into your Fan Page Profile.In effect your Fan Page becomes and extension of your website or blog.

3.Use the information tab to include keyword rich content that describes your business and backling to your company website.

4.Ensure your are regularly updating  your wall with both valuable content as well as promotional links to your company website.

5.Make sure you get people linking to you as the more inbound links you have the better you SEO ranking.You should know that once you have 25 other Facebook followers  you get to choose your URL.

6.Mix up your content.Don’t just use words upload video and pictures too.With pictures use descriptions with your chosen keywords.

7.As well as liking your fan page,get your fans to post comments on your wall.The links between your page and theirs will be seen by Google as a thumbs up for your page.This can only mean a better page ranking.

Implement these strategies now and  you will drive more traffic to your website.

Yours in Mastery

Andrew Collinson

Facebook training:the basics;home and profile page

Facebook is one of the four social media sites you need to build a presence on,if you are to reach out to your audience.Facebook differs from Twitter in that if you want to follow someone,they must approve you first.With Twitter you can follow anyone without their approval.

Nonetheless,Facebook allows you to tell the world more about yourself,so that people get to know you alot better than they do on Twitter.I am doing a series of videos on Facebook explaining how to use it and how it all works.The first is shown below.