Writing good content

Writing good content will always beat SEO because it is good content that Google is looking for.

That is why they have are now giving more weight to backlinks from sites with high page rankings because then they know the content must be good.

So what can you write about?

There is a temptation to go for a subject you are already an expert on and this makes sense most of the time,because less research is required.However it can sometimes be an advantage to pick a niche you know very little about but would have high monetization potential.

The advantage with this approach is you can get into the mindset of a visitor to your site who know little about the subject themselves but wants to learn more.So what questions would you ask if you were a newbie to a niche?The answers to those questions will form the content of your site.

If you need inspiration as to what questions would be asked go to Yahoo Answers and do a search on your niche.Somebody,hopefully,will be asking the questions you can give answers to.

What is your keyword phrase?

You must decide on your site concept keyword that will go in your URL if possible.This is a word that has good demand but not too much competition.You can use the Google Keyword Tool for that and as for competition just type the keyword into Google and under the search result you will get a number.If it’s not too big,under a million ,then you are in business.

It is important that there is depth in your keyword so any derivative of that keyword still gets good traffic.It is no use if your keyword has good demand but any derivative gets little traffic.You will have a very small website if you go after such as keyword.

After building up a good list of keywords that have your primary keyword in it,you want to find good keywords that are related to your keyword but do not have the keyword in it.An example would be a primary keyword of rock climbing having a secondary keyword phrase of climbing rope.

I use a website building system called Site Sell which has a great keyword search tool.It will pull in all the keywords that relate to your primary keyword phrase, some you just would not have thought of.

So do you keyword research first before you ever start thinking about SEO.If you keyword phrase gets no traffic or would be difficult to monetize then you should move on to another niche. Site Sell also has a great tool called Brainstorming which you can use when you know the general area you are looking at.It will bring back more specific niches which you can then research futher.

All this research may seem to take a long time,but believe me you will be glad you did when the money starts rolling in.

What is Search Engine Optimization?

Traffic generation via SEO or search engine optimization is one of the least understood, yet effective traffic generation strategies in online marketing these days.

Are you using a website to promote your online business?  (If you said no, stop right here and go set it up NOW – your online business is useless without a lead capture/landing page!!!)

If so, you may have found yourself a bit frustrated – to say the least! – by how difficult it can be to generate targeted traffic to your website.

Many marketers launch websites (or just use their company duplicated site, which is also a huge no-no) with the “build it and they will come” mentality, thinking that simply having a site is the key to successful traffic and lead generation.
Unfortunately, no matter how much time or money you have sunk into your online presence, building a website is not enough.

In order to make your website truly work for you, you need to use search engine optimization (SEO) to get targeted traffic to your website

Search engine what?…
Q:  What is search engine optimization | SEO?
A:   Search engine optimization involves generating traffic to your site through being ranked high in search engines for your chosen keywords.

Q:  Why should you care?
A:   Search engine optimization robots look for keywords , and having them in your content will help your site to achieve a position high up on the search result rankings.

Think about the last time you did a Google search.

How many pages of results did you look at to find the information you wanted?
Chances are you didn’t look past the first page or two of results. If you are on page 4 of Google you might as well not exist.

The same is true with the vast majority of internet users — if they don’t find what they’re looking for on the first page, they usually either give up or try a different search phrase.

There are several good SEO keyword tools I use Wordtracker  to find keywords relevant to your business and generate more traffic for your site via search engine optimization.

Spend some time finding out what people are searching for in Google and other search engines… and use these keywords in your content.

This includes not only the text of your website, but also your image tags, title tags, and page descriptions.
It takes quite a bit of time to use search engine optimization to gain more traffic for your site — time that you would probably rather spend talking to prospects.

HOWEVER, by properly optimizing your site for search engines, you can generate targeted traffic much more effectively — and spend your time capturing email addresses through your autoresponder like Aweber, instead of hunting for those leads.
 

How to use keyword

How to use keyword.An important topic.The first thing you must do is make sure the keyword you intend to use is actually used by people when using Google.

You may think that you have a great title for a blog post or web page but if no one is using it,then you are not going to rank on Google or any other search engine.

Take the title of this post.Notice I used the single “keyword” not the plural.Why?Because a free Google tool told me the single version is used more often than the plural.

The tool in question is the Google Adwords Keyword tool which you can find here

Just type in the word you want to use Google will give the monthly search figures for that and other words that closely match it.You may find a word or phrase you had not thought of ,but is used more often.

You need that keyword phrase in the first sentence of your body text,and perhaps one more near the end.But don’t overdo it or it will look like keyword spamming and Google will penalise you with a low search result ranking.You can find more great advice on keyword research by reading this blog post by Renegade Super Guide Marie Leonard

If you have a blog then make sure you install the All in One SEO Pack to you blog which you can find here this allows you to change the title of the blog to something more appealing to the search engines.

The content of the blog remains unaltered but you get an even better chance of high ranking.

So do your keyword research first before writing your post.

Your partner is success.

Andrew