How to use keyword

How to use keyword.An important topic.The first thing you must do is make sure the keyword you intend to use is actually used by people when using Google.

You may think that you have a great title for a blog post or web page but if no one is using it,then you are not going to rank on Google or any other search engine.

Take the title of this post.Notice I used the single “keyword” not the plural.Why?Because a free Google tool told me the single version is used more often than the plural.

The tool in question is the Google Adwords Keyword tool which you can find here

Just type in the word you want to use Google will give the monthly search figures for that and other words that closely match it.You may find a word or phrase you had not thought of ,but is used more often.

You need that keyword phrase in the first sentence of your body text,and perhaps one more near the end.But don’t overdo it or it will look like keyword spamming and Google will penalise you with a low search result ranking.You can find more great advice on keyword research by reading this blog post by Renegade Super Guide Marie Leonard

If you have a blog then make sure you install the All in One SEO Pack to you blog which you can find here this allows you to change the title of the blog to something more appealing to the search engines.

The content of the blog remains unaltered but you get an even better chance of high ranking.

So do your keyword research first before writing your post.

Your partner is success.

Andrew

Lead Generation:getting noticed by the search engines

Lead generation.We all want more leads.

To get those leads we must show up on the search engines,because if you are not known by the search engines, you are invisible on the internet.

You can create the best website there is,with hugely compelling copy but it will count for nothing if the Google,MSM and Yahoo spiders have not had a look at your site.

So how do you get search engine rankings?You need two things:keywords and backlinks.

Think about what you do when you search for something on the internet.You go to Google and type in a word or phrase in the search box.

Then Google goes and finds sites that have that word or phrase on their site.

So the first thing you need to know is what words or phrases people are using to find things on the internet.

To help you with that process Google has developed it’s own keyword tool which you can find here.Type in a word that you think relates to the central theme of your site and Google will show you how many times a day that word typed into Google.Not only that it will list variations of that word.The trick then is to use this list to create web pages n your site.

Take one keyword and make it the main subject of that page.In this way you are more likely to be ranked high on the search engines as Google puts the most relevant pages to that keyword at the top of the list.

If you want an even deeper list of keyword I recommend Wordtracker that also offers a free keyword tool  here.

Then keep adding pages to your website or blog using a different keyword for each page.This is part one of your search engine optimization strategy for lead generation.

The second part is backlinks.

Backlinks are links on other websites that link back to your website.The more you have the better.But they have to be a certain type of backlink.

You must link back to your site from a site that is well regarded by Google.An example would be Squidoo.com which is a free web page creation tool that is well regarded by Google.You can see here a live Squidoo page on lead generation online .Create valuable content on your Squidoo lens then link to your web page or lead capture page.This will raise the status of your page on Google and get it higher up the search engine rankings.

Ideally you want to have one way links from the page that has high ranking back to your page,but not the other way.Google gives greater importance one way links.With two way links Google thinks you may have an agreement with the website owner of the other site to exchange links in order to lift rankings.

You can go on the internet and find these link exchange “farms” where people just exchange links with each other often between sites that have no relevance to each other.

Look for quality links and this will boost your search engine rankings.

Have a great day

Andrew Collinson

If you want to learn more about lead generation and search engine optimization I recommend the Renegade University which you can find here