The Irrestistable Offer by Mark Joyner Review Part 2
Posted: December 27th, 2009 | Author: Andrew Collinson | Filed under: books | Tags: 12 Months, Believability, Confidence, Mark Joyner, Money Back, Money Online, Three Elements, Touchstone, Usp | No Comments »Well I have finished reading this book and I can say it was worth it.
The big point I took is that your Irresistible Offer is not a USP.It has three elements to it.A high ROI,a touchstone and believability.
What is a touchstone?It is a statement that covers the four big questions mentioned in my first post.It must be clear simple,brief and have a sense of immediancy.By that I mean it is clear to the customer whether they want your product or not.
There is no need for any “well I need to think about it”.They buy there are then or they never buy- ever.
These days the believability part is covered by your money back offer.Many online products are being offered with a money back guarantee that run for 12 months.Hey, you are going to know long before then if it will work or not.But a guarantee gives your customers extra confidence to buy.
So great book-go and get it now.
Best wishes Andrew
