What is Search Engine Optimization?

Traffic generation via SEO or search engine optimization is one of the least understood, yet effective traffic generation strategies in online marketing these days.

Are you using a website to promote your online business?  (If you said no, stop right here and go set it up NOW – your online business is useless without a lead capture/landing page!!!)

If so, you may have found yourself a bit frustrated – to say the least! – by how difficult it can be to generate targeted traffic to your website.

Many marketers launch websites (or just use their company duplicated site, which is also a huge no-no) with the “build it and they will come” mentality, thinking that simply having a site is the key to successful traffic and lead generation.
Unfortunately, no matter how much time or money you have sunk into your online presence, building a website is not enough.

In order to make your website truly work for you, you need to use search engine optimization (SEO) to get targeted traffic to your website

Search engine what?…
Q:  What is search engine optimization | SEO?
A:   Search engine optimization involves generating traffic to your site through being ranked high in search engines for your chosen keywords.

Q:  Why should you care?
A:   Search engine optimization robots look for keywords , and having them in your content will help your site to achieve a position high up on the search result rankings.

Think about the last time you did a Google search.

How many pages of results did you look at to find the information you wanted?
Chances are you didn’t look past the first page or two of results. If you are on page 4 of Google you might as well not exist.

The same is true with the vast majority of internet users — if they don’t find what they’re looking for on the first page, they usually either give up or try a different search phrase.

There are several good SEO keyword tools I use Wordtracker  to find keywords relevant to your business and generate more traffic for your site via search engine optimization.

Spend some time finding out what people are searching for in Google and other search engines… and use these keywords in your content.

This includes not only the text of your website, but also your image tags, title tags, and page descriptions.
It takes quite a bit of time to use search engine optimization to gain more traffic for your site — time that you would probably rather spend talking to prospects.

HOWEVER, by properly optimizing your site for search engines, you can generate targeted traffic much more effectively — and spend your time capturing email addresses through your autoresponder like Aweber, instead of hunting for those leads.
 

4 ways to better recruiting

Lead generating is one thing but then you have to close.When starting out you may be eager to recruit as many people as possible but this would be a mistake.You need to be recruiting the right kind of people.Make these change and you will start to see results:

1. Atitude:change you atitude from one of neediness to one of abundance.Make the prospect see they need your more than you need them.
2. Get them to take action:have them go to your company website or listen to a CD.In this way they will see your leadership,and if they don’t do what you ask of them,then let them go.
3. Find out their “why”: the prospect must have a burning reason to go into business by themselves,They may say “I want more money” but make sure it is not a lottery money mentality.Make sure they are not expecting you to do all the work.
4. Control the conversation:remember you are in control so you dictate the conversation.You are interviewing the prospect,so if they start interrupting you with comments and questions say”that’s a great question,I will get to that shortly” then get back to the agenda.

Follow these stratergies and you will find you team is strong and  you not be wasting your time on the tire kickers.