What is Search Engine Optimization?

Traffic generation via SEO or search engine optimization is one of the least understood, yet effective traffic generation strategies in online marketing these days.

Are you using a website to promote your online business?  (If you said no, stop right here and go set it up NOW – your online business is useless without a lead capture/landing page!!!)

If so, you may have found yourself a bit frustrated – to say the least! – by how difficult it can be to generate targeted traffic to your website.

Many marketers launch websites (or just use their company duplicated site, which is also a huge no-no) with the “build it and they will come” mentality, thinking that simply having a site is the key to successful traffic and lead generation.
Unfortunately, no matter how much time or money you have sunk into your online presence, building a website is not enough.

In order to make your website truly work for you, you need to use search engine optimization (SEO) to get targeted traffic to your website

Search engine what?…
Q:  What is search engine optimization | SEO?
A:   Search engine optimization involves generating traffic to your site through being ranked high in search engines for your chosen keywords.

Q:  Why should you care?
A:   Search engine optimization robots look for keywords , and having them in your content will help your site to achieve a position high up on the search result rankings.

Think about the last time you did a Google search.

How many pages of results did you look at to find the information you wanted?
Chances are you didn’t look past the first page or two of results. If you are on page 4 of Google you might as well not exist.

The same is true with the vast majority of internet users — if they don’t find what they’re looking for on the first page, they usually either give up or try a different search phrase.

There are several good SEO keyword tools I use Wordtracker  to find keywords relevant to your business and generate more traffic for your site via search engine optimization.

Spend some time finding out what people are searching for in Google and other search engines… and use these keywords in your content.

This includes not only the text of your website, but also your image tags, title tags, and page descriptions.
It takes quite a bit of time to use search engine optimization to gain more traffic for your site — time that you would probably rather spend talking to prospects.

HOWEVER, by properly optimizing your site for search engines, you can generate targeted traffic much more effectively — and spend your time capturing email addresses through your autoresponder like Aweber, instead of hunting for those leads.
 

Internet Marketing

There are many internet marketing training products out there and believe me I have had a look at many and paid out alot to learn from the so called gurus.

Recently I signed up for the Six Figure Mentors program and have to say it is much better than many programs I have looked at.You can check it out here

It is better because the amount and quality of training is very high.So many programs sell you the product and then you are left to fend for yourself.

Not only that this system teaches you how to set up a WordPress blog,create lead capture pages and create a compelling marketing funnel.There is also a great online community of success driven online marketers who want to help you and hey pay it forward -you help them too.

I encourage you to start with the seven day boot camp which you can access at the top of this blog and see for yourself what the Six Figure Mentor system can do for you.

Best Wishes

Andrew Collinson

Finding a JV partner

One of the ways to grow your list is to JV or joint venture with someone who is also in  your niche.

There is a right and wrong way of approaching a potential JV partner.

1.Until you have a big list do not approach the big gurus like Frank Kern or Eban Pagan,they will ignore you.

2.Find up and coming marketers in your niche and start posting on their blogs or Facebook Fan Pages.Try and be a bit controversial,as the blog owner may come back to you.Then you get a conversation going and you will build trust.Then offer to promote THEIR product to your list.Once you have helped them they will want to help you.A good way of promoting to your list is to do a joint webinar with your JV.

3.A way of finding such up and coming JVers is to become an affiliate of one of the big boys as they launch a new product.They usually hold a competition to see which affiliates bring in the most sales.Google there people and find their blogs.Then start posting.

4.Still got a small list?Under 500?Build the list first,use Google Ads to drive traffic to your squeeze.

Hope that helps,what strategies do you use to attract JVs?

All the best

Andrew