How To Monetize Your Website
Posted: April 25th, 2011 | Author: Andrew Collinson | Filed under: Internet Marketing | Tags: Adsense, Advertise, Advertisers, Affiliate Products, Alexa, Amazon, Banner Ad, Blog, Build Website, Commission Junction, Competitor, Google, Internet Income, Internet Lifestyle, Lifestyle Income, Massive Traffic, Nbsp, Niche, Time One, Traffic To Your Site | No Comments »
It is important to have a monetization strategy as you build your blog or website.Sure you want to be giving away great free content put at some point there has to be a buy button on your site.That or some other form of monetization such as advertising.So let’s look at what’s out there.?
Most people start with Google Adsense as it is easy to install and you can forget about it once it’s on your site.Adsense is the other side of Adwords.Google will place ads on your site that are related to your site’s niche.These advertisers pay each time one clicks through from your site to their’s.Google keep about 75% of the charge and give 25% to you.
You cannot rely on this strategy alone for your internet lifestyle income as initially the traffic to your site will not be enough to earn anything substantial.Only sites that get massive traffic do well from Adsense.
The other problem with Adsense is that people will click away from your site to another which may be a competitor of yours.So even though you get an income from that click you may be helping a competitor more than yourself.
On the plus side the ads that appear on your site will give you ideas on future topics to write about.It’s also useful to go these sites and see who is linking to these sites.Backlinks as we know are important in improving your ranking.
You can find out who links to any website by going to Alexa.com.Type in the name of the website you want details on,then click on the “sites linking in ” tab.
This will list all the sites.You can then contact the site owners and see if they will link to you.
Affiliate links
Depending what your site is about you can promote digital affiliate products or physical products.
For the former go to Clickbank or Pay dot Com and for physical go to Commission Junction or Amazon who sell a whole range of products not just books.At Clickbank you browse products in your niche then you either grab a banner ad of the product you select or just use a text link.
Private advertising
This is where companies approach you to advertise on your site.This will only happen once you start to rank highly on Google.
So have a message on your navigation bar that invites people to advertise with you.This will lead to a page you create which allows the visitor to leave their contact details.
You then contact them a do a deal.
As to the price well that’s up to you but think of a figure a double it and see what reaction you get.They may say yes.
One way of estimating demand is to use the Google Keyword tool to see what Google are charging for the keyword that relates to you potential advertise.
If say it’s $2 per click and you’re getting say 5000 visits a day to your site,well assume a 5% click through on the ad.Your advertiser would be paying $500 per month if they an Adsense ad on your site.
So negotiate something a bit below this figure.
These are just a few ways of generating income on your site.I’ll be looking at some more in future posts.
