The Irrestistable Offer: a review of the book by Mark Joyner
I am reading a great book right now called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner.In it he sets out four questions a customer must have answered if they are to rush and buy your product.They are
- What are you trying to sell me?
- How much?
- What’s in it for me?
- Why should I believe you?
This offer was used to great effect by Domino’s Pizza.You know the line “your pizza in 30 mins or less or you get it free”.
Really study that line because it took Dominos to the top even though for many people their pizzas are not that great.
You make think that the Irresistible Offer is the same as a Unique Selling Proposition but Joyner says that uniqueness will not get someone down to shop to but the product there and then.A USP will not answer the 4 questions above.
Then he delves into ways of making the offer even better like pricing tricks and risk reversal.But hey I am giving too much away.Get the book now.
I’ll give you an update when I’ve finished the book.
Andrew
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