Tracking site visitors

The business guru Tom Peters once said “if it can be measured it can be managed”.In the context of internet marketing you need to know where your traffic is coming from and how that traffic is finding you.

Now I use three different strategies.One is to create a website using Site Build It.

This is a service that tells you everything about how to build a website from scratch even if you have no HTML knowledge.The best thing I can suggest is that you click this SBI link which tells you the benefits of this business in a box service.

If that’s not for you but you want to track visitor information then you will need to install Google Analytics and/or Woopra both of which will give you immense details on your traffic.With Woopra you can even chat to people as they visit your site which may freak them out!

You will need to install code on your website blog to get traffic stats but if you have a WordPress Blog then there is a plugin for both which makes it all really easy.

Let me know if you need any help.

Best Wishes

Andrew

Selling your own products

When starting your own online business you will probably not have your own product so the next best thing to do is sell a product made by others.If you sell you get a commission.This is affiliate marketing.

As you build your list of email subscribers you can then move to Private Lable Rights or PLR products which are information products that someone else has written but which you can change and then sell as if you had written them.

These tend to be ebooks of 20-30 pages in length.You set the price and you get all on the money not 50% as is the case with most affiliate products.

My experience is that you offer one PLR product for sales and then have a pop up lightbox appear on your sales page after 10 seconds, which offers another PLR product for free.You will get many more email subscribers grabbing your free ebook than buying your paid product.BUT you will be growing your list.

This will in time become your most valuable asset.

In the meantime grab Tony Shepperd’s freebie“Quit Your Job in 90 days” ebook.It’s what got me started.

Best Wishes
Andrew Collinson

PS I’ve now sold two PLR ebooks,not many I know but all the greats started here.

Email list Building

“The money is in the list”

That being so I have started to build said list.I have bought some PLR products from the guru I am following.Cost was $97 for 12 products.They are well put together and relate to the make money on line niche.

I have used one to sell through Paypal and then added a free ebook via a pop-up webform.

So far no one has bought the main product but quite a few are grabbing the ebook  which gets me their email address.

So now the list is starting to build.I have 16 people on the list as I write this.Not many I agree but it is a start.

The important thing to remember is not to use every email you send out as a product pitch.You will get substantial opt outs if you do that.

The process is build a list,build a relationship with that list and then market to that list.

It’s the middle bit most people leave out.They so want to pitch products and make money they forget about building a relationship.The reader will just think “this person does not care about what I want they just want to sell me stuff”.

So give REAL content and give it free.You can introduce affiliate products from time to time but ensure they tie in with what you blog or websites is about.

Have your emails 4 days apart which is the default setting on Aweber the autoresponder I use.

After about 7 emails spread any subsequent emails out to seven days apart.

Follow this strategy and your own list will grow.

Best wishes

Andrew Collinson

Building a list

All internet marketers will tell you that the way to make money is to build a list.

You offer a free ebook or some other information product in return the reader gives you their email address.Then you start to market products which they have to pay for and you earn money off.

Well I am please to say my list is starting to build.

I now have three information products for sale now and two free ebooks.

So far no sales of the paid products but I have a total of 15 subscribers over three lists.None of them have unsubscribed yet which is good news.

I am now busy writing follow up messages and offering a mix of affiliate products and helpful content.

If you do this,mix up the offers with helpful advice.It will keep the unsubscribe rate down.

Time now to launch the fourth product on SEO.I’ll keep you posted on how it goes.

Best Wishes

Andrew