Frank Kern and the state of the internet address 2012
Have you ever watched Internet marketing Guru Frank Kern’s state of the internet address?
He does one every year sitting behind a big desk like he’s the President of the United States giving his opinion of what is going on in the world of internet marketing.
In his address Frank look at the three things that can make the difference between success and failure on the internet.
They are marketing,technology and what he calls the “magic bullet”
In his view we have been focusing far too much on the first two and not enough of the third.
In my view technology is the least important and always has been.Yes we need to have lead capture pages and websites up there but that can all be outsourced.
We can go to places like O Desk and Elance and pay someone to do it for us.I myself use SBI (Site Build It) which takes care of all the techie stuff leaving me to concentrate on the content which is my magic bullet.
Marketing is more important that technology for sure.But we can get lost in the need to have more Facebook or Twitter followers or have more You Tube videos posted.
But the truth if your offer is really really good it won’t need much marketing.This is your magic bullet.
People will find it through the search engines because the offer will solve a problem that is worrying them right now and they are will to pay someone to solve that problem for them.
So what is your offer?Does it solve a deep pressing problem, one that has a large enough market for it to be profitable for you?
With all the keyword research tools out there such as Wordtracker you can see for yourself where the demand is.Not only that you can see if there is competition too.
Try Market Samuri for example, which can assess competition as well as keyword demand.
Then go away and create your magic bullet,the offer so good that no one can resist it.Getting traffic will not be a problem.People will talk about it and it will go viral.
So what is the offer you have?Tell me about it by leaving a comment in the box below.I look forward to hearing from you.
Whatever your magic bullet you can rely on the Six Figure Mentors Internet Marketing system to take care of the marketing and technology pillars of your business success.Check it out now.
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One of the best ways to get traffic to your blog is to write a free report and then give it away via Warrior Forum Special Offer or send it to blog or forum moderators in your niche and ask them to give it away to their subscribers.
But first your must write the report.
Start with the title as this is really important. It is like a headline for an ad you are writing.It has got to grab people’s attention. People are very busy these days and are presented a lot of free reports and they give little time in deciding whether to download one or not so you must come up with a catchy title.
So if you are in the make money online niche do NOT have a title like ” how to make money online”.Boring.
This is better:
Kill the Day Job
How to Sack Your Boss
How to be a Google Marksman
Then have a sub title that shows what problem they are going to solve if they read your report
“The ten biggest mistakes people make in xxxxx( your niche subject goes here) and how you can avoid them and succeed in xxxx ( the solution they want)”
Directly below the title should be a link to Your lead capture page where you get there email address and they get the link to your report.
Bit don’t leave it at that.Add a teaser underneath such as “If you are serious about xxxxx( whatever the niche is) then you MUST read this report.
Write about seven to ten pages of well spaced and short paragraphs, it must be easy to read.
Have an attention grabbing image on the front cover.So if your niche is fly fishing and the title is “Fly fishing nightmares and how to avoid them” have a picture of a frustrated man throwing his rod into the river.
Be controversial.Be like the renegade in your niche. Start with something like ” here are the secrets the gurus don’t want you to know”. Controversy will get you traffic.
Do your research. Find content through Google but do not copy work for word. Re write and add your own original material as well.
Then to get it to go viral you can submit to the http://www.warriorforum.com/warrior-special-offers-forum assuming your product is in the internet marketing make money online niche.There is a charge of $20 for this and your offer has to be approved before it is published. Make sure it’s clear you are giving free distribution rights with your book.
The other way is to go to blog and forum owners who are in your niche and ask them to offer it to there readers as a way to get them ( the forum/blog owners) more people on their list.
In return you will get people clicking through to your site and buying your upsell product.
You can also make money by inserting affiliate links in the report. So for example with any niche now it is important to build a list of email subscribers. You need an email management system to do that. Well the industry standard is Aweber. Put your affiliate link to Aweber in your report and you can make some sales.
Follow these simple rules and watch the traffic to your site increase.
1.Reply to comments.It is true that many comments are just spam placed on your site merely to get back links.But some comments are genuine and you should reply as someone has taken time out of their day to comment on your blog post.So the least you can do is respond.If the comment is long and adds real value that give it a detailed response not just “thanks for your great comments”.
2.If someone mentions you on social media or a blog go and thank them.To track a mention of your name use Google Alerts and set up your name or business and the keyword phrase.Then once a week check your alerts and see who has mentioned you.If they talk about you in a nice way thank them.
3.Use the like and tweet buttons a lot when you find something of value.It will spread your name and hopefully people will like and follow you back.
4.Decrease your page load time.A page heavy with graphics and images will frustrate your visitor and they will more likely hit the back button.Also I have heard page load time has an effect on your Google ranking so re visit your site and remove anything that slows the load time down.
5.Lay off the sales pitches.Don’t you run a mile when someone who has just joined some MLM program launches into their sales pitch and may even take you through a Power Point presentation.If you help people they will buy from you because they have grown to know like and trust you.Let your site or blog do the selling.
6.Write an evergreen post i.e. one that will survive the test of time.Sure you need to report on the current trends but you also need to write about timeless truths.These become your landmark posts and are longer in length than most you do.These are the posts that get ranked by Google.They will take more time to research but start one now and get it posted.
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1.I follow a Buddhist spiritual practice or more specifically New Kadampa Buddhism as brought to the West by Geshe Kelsang Gyatso.I discovered Buddhism about 15 years ago and until 2008 followed a Burmese tradition which I discovered whilst living in Australia.Then I discovered the Mahayana teachings of the New Kadampa Tradition brought to the west by Geshe Kelsang Gyatso.I really live this tradition now and do my practice every day.Do it yourself and you will become enlightened.
2.I play the piano and have reached grade six in the Associated Board of the Royal College of Music exam series.I like to play classical pieces and some jazz.
3.I lived in Sydney Australia for 12 years from 1987 to 1999.I had some great times there but in the end I wanted to come back,the distance is just too great.
4.I do hashing which has nothing to do with drugs.It’s a running club where you follow a trail of sawdust running from a pub back to a pub.Google hashing to find a hash club near you.
5.I once bungie jumped in Australia twice on the same day.I would not do it again.It’s over too quickly.
6.I lived in Manila for 18 months.Whilst I was there I experienced a hurricane,earthquake,volcano eruption,the President being overthrown and bombs going off.Nice.
7.I have been to Bali in Indonesia twice.It is the most relaxed place on earth I have ever visited.If you get the chance go there.
8.I follow a raw vegan diet.That is I do not eat meat including sea food and no dairy i.e. milk or eggs.All food you eat should be raw as by heating it up you will destroy about 80% of the food’s nutritional value.Check out my raw food blog rawfood-now.com for more info.
With this I hope you can feel you know me a bit better.Why not get in touch and tell me something about yourself.
For me the best business is one you can run from anywhere in the world as long as you have a laptop and an internet connection.Sign up for theSix Figure Mentors now and get your online business rolling.
Check out this new social media site that is just steaming up the Alexa rankings.Sitting at No 91 at the time of this post.Are you using it and if so for what purpose?Leave your comments below.
To get more internet marketing training go to Six Figure Mentors and sign up for your free internet marketing video boot camp.
In this second video I have shot that takes a look behind the scenes of the Six Figure Mentors back office,I show you around the elite area where the serious training happens.Here Stuart goes into great detail on how to do Facebook advertising,how to outsource and how to use Amazon to market your ebook.
These are just a few of resources available to you inside the SFM elite,so watch the video now and then sign up for SFM marketing system here
If you want to test the waters for free first sign up for a free seven day internet marketing video boot camp here Six Figure Mentors
I’m shooting a series of videos that take you inside the Six Figure Mentors.
Once you have signed up you have access to some great training on all aspects of internet marketing.
If you upgrade to the elite package then you will receive the most cutting edge training you can find anywhere which Stuart and Daniel paid thousands to discover for themselves.
If you look at any webpage and then from the drop down menu of your browser select “view source” you will see the HTML code which is what the search come to look at when they visit your website.
There is a whole industry built around getting web pages to the top of Google for particular keywords.Now you can go off an pay someone a lot money to get your website well ranked but there are a few things you can do yourself.
1.When you register your domain name do so for more than one year,Google likes to see that.
2.When you write, decide on a keyword phrase,one that people actually use to find what they are looking for ,and ensure it is in the file name,the title the header and the first line of the main text.It should also be at the bottom of your page.However after that write as if you are writing for a human not a search engine.Avoid keyword stuffing.More on that below.
3.A good free keyword search tool is Google’s keyword tool which will show you both demand and competition for any keyword you choose.Look for one that gets at least 200 hits a month.
There are some “black hat” tactics which use to work but not any more.These are tactics that are a bit underhand in that they do not help your visitor, merely improve you site’s chances of getting up the ranking.
They are keyword stuffing i.e. using the keyword phrase too much on the hope Google will rank you site higher and duplicating your site so that the sheer number of sites brings in more sales.
Neither of these tactics will now work.The Google bots have got alot cleverer at spotting these black hat tactics.
What will work is ensuring the meta name ” description” and “title” contain your keyword phrase.
To insert this code you must access the HTML code on your host server and ensure the meta names have your keyword phrase showing.
This must be placed between the <head> tag and the</head> tag which is always at the top of the web page.
The text here is not shown by your web browser but will get picked up by the search engines.The description and title are the words that appear in the search engine results so ensure your keyword phrase appears in both.It will push you up the rankings.
Article marketing:six ways to increase your opt ins
Article marketing is one of the best methods for driving traffic to your website or landing page.It involves writing articles about your niche and uploading them to article directories with high page rank so that you build backlinks to your website and increase the traffic you receive.
You will need of course an article to market with so here are my seven tips for ensuring your article has the best chance of being noticed by targeted traffic who will come to your website and buy.
1.The headline must be catchy.The importance of the headline cannot be overstated.It must compel the reader to go into the body of the article.As people are surfing the net for information list titles are always very appealing.”The ten things you must do on order to have a successful xxxx.Then in the first two sentences of the article state a problem you know your customer has and then show them the article has the answers.
2.Write an article that is between 450 and 600 words long and is related to the free report you are giving away on your opt in page or to the product you are selling on your sales page.
3.Submit your article to the directories such as Ezinearticles.com and goarticles.com.I would recommend you submit to Ezinearticles.com first as they are the most stringent in accepting articles.They check to see if your article has been copied from other sites so if you get past them you know you are OK.
4.Ensure that your signature page links to both an authority blog/website and a sales page.People want to see who they are buying from and whilst you can tell a little bit about yourself on the sales page the main job of the page is to sell.To build credibility you need a site that shows you know about the product you are selling and what it’s benefits are.
5.Your content must be interesting but incomplete.What you reveal in the article must be able to stand alone but it must not give the full picture of what your customer needs to know.You need to leave your customer with a feeling of wanting more and they can only get that from going to your sales page and buying the product.
6.Ensure you have a powerful punchy close that will get the reader all excited to learn more.” You now have the information you need to rapidly improve xxxx” but for even more helpful advice visit my blog at www.myblog.com to unlock the secrets of xxxxx ”
Follow these simple steps and you will have more views or your article and clicks through to your sales page.
Forum marketing is marketing tool that gets you noticed in the niche you are in and at the same time gives you valuable back links to your website.
So what is the best way of going about forum marketing?
First you need to find the right forums for your niche.Go to big-boards.com and use there search facility to find the forums that operate in your niche.You can search by Alexa ranking or by keyword and see the number of posts made ,number of members and page views.
Once you have found the right forums, I would suggest about 10 is a good number,you will need to register otherwise you will not be able to post.Some forums will check your site out to ensure it is relevant to that forum but if you have done your research this will not be a problem.
You will need to check the policies of the forum to ensure you don’t get banned for inappropriate behavior.You must know if you are allowed to promote your business.Some forums will only allows this in your signature file.If you are wanting to use forums to gain back links to your site check if the forum is either follow on no follow.If it is no follow you will get no kudos from the search engines for having a back link to your site.
Using your name is the best option for a user name if your brand is yourself but if you have a business name that will do as well.Ensure you upload a picture of yourself .Avoid pictures that have no relevance to your business
A bio of yourself is also useful but stick to showing people how your talents can help them.Do NOT go on about yourself.People are on forums to find information or people who can help them.So list the benefits of your expertise.Leave a means for people to contact you be it a website or email address.
Many forums encourage new members to introduce themselves.Often at the top of a forum are fixed posts which never move down the list of posts.There you will find an “introduce yourself” section.Tell people a little about yourself.Once your have done that start reading the posts and see where you can make a contribution.
You need to be seen as an expert in your niche so resist the urge to ask to many questions.Look to “pay it forward” and find questions from other forum users that do not even have one response .Go in there and provide an answer.You will get much kudos from the person asking the question if you are the first to reply.They may well start following you.
Usually the place to market yourself is in your signature file.This is the piece of narrative that you have written in which you tell people what expertise you have and have you can help.Ensure you have a hyperlink back to your blog or website.Write something like”Joe Smith is dedicated to helping people achieve the goal of xxxxx and invites you to sign up for your free seven day training in xxxx” Show them the benefits and offer something free.
I would resist the urge to outsource forums posts.Ofter an outsourcer will just write “great post” or something similar clearly showing the post is there just to get a back link.
You run the risk of getting banned if you do too much of this.Only hire people who know your niche and can demonstrate success in this area with other clients.You will most likely have to pay more but the risk is too great if you hire someone just because they are cheap.
So follow these forum marketing tips and watch the traffic come to your site.
For more internet marketing training sign up for the Six Figure Mentors 7 day video boot camp.
Frank Kern and the state of the internet address 2012
