Frank Kern State of the Internet Address 2012

Frank Kern and the state of the internet address 2012

Have you ever watched Internet marketing Guru Frank Kern’s state of the internet address?

He does one every year sitting behind  a big  desk like he’s the President of the United States giving his opinion of what is going on in the world of internet marketing.

You can watch his address for 2012  here .

In his address Frank look at the three things that can make the difference between success and failure on the internet.

They are marketing,technology and what he calls the “magic bullet”

In his view we have been focusing far too much on the first two and not enough of the third.

In my view technology is the least important and always has been.Yes we need to have lead capture pages and websites up there but that can all be outsourced.

We can go to places like O Desk and Elance and pay someone to do it for us.I myself use SBI  (Site Build It) which takes care of all the techie stuff leaving me to concentrate on the content which is my magic bullet.

Marketing is more important that technology for sure.But we can get lost in the need to have more Facebook or Twitter followers or have more You Tube videos posted.

But the truth if your offer is really really good it won’t need much marketing.This is your magic bullet.

People will find it through the search engines because the offer will solve a problem that is worrying them right now and they are will to pay someone to solve that problem for them.

So what is your offer?Does it solve a deep pressing problem, one that has a large enough market for it to be profitable for you?

With all the keyword research tools out there such as Wordtracker you can see for yourself where the demand is.Not only that you can see if there is competition too.

Try Market Samuri for example, which can assess competition as well as keyword demand.

Then go away and create your magic bullet,the offer so good that no one can resist it.Getting traffic will not be a problem.People will talk about it and it will go viral.

So what is the offer you have?Tell me about it by leaving a comment in the box below.I look forward to hearing from you.

Whatever your magic bullet you can rely on the Six Figure Mentors Internet Marketing system to take care of the marketing and technology pillars of your business success.Check it out now.