Check out this new social media site that is just steaming up the Alexa rankings.Sitting at No 91 at the time of this post.Are you using it and if so for what purpose?Leave your comments below.
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If you look at any webpage and then from the drop down menu of your browser select “view source” you will see the HTML code which is what the search come to look at when they visit your website.
There is a whole industry built around getting web pages to the top of Google for particular keywords.Now you can go off an pay someone a lot money to get your website well ranked but there are a few things you can do yourself.
1.When you register your domain name do so for more than one year,Google likes to see that.
2.When you write, decide on a keyword phrase,one that people actually use to find what they are looking for ,and ensure it is in the file name,the title the header and the first line of the main text.It should also be at the bottom of your page.However after that write as if you are writing for a human not a search engine.Avoid keyword stuffing.More on that below.
3.A good free keyword search tool is Google’s keyword tool which will show you both demand and competition for any keyword you choose.Look for one that gets at least 200 hits a month.
There are some “black hat” tactics which use to work but not any more.These are tactics that are a bit underhand in that they do not help your visitor, merely improve you site’s chances of getting up the ranking.
They are keyword stuffing i.e. using the keyword phrase too much on the hope Google will rank you site higher and duplicating your site so that the sheer number of sites brings in more sales.
Neither of these tactics will now work.The Google bots have got alot cleverer at spotting these black hat tactics.
What will work is ensuring the meta name ” description” and “title” contain your keyword phrase.
To insert this code you must access the HTML code on your host server and ensure the meta names have your keyword phrase showing.
This must be placed between the <head> tag and the</head> tag which is always at the top of the web page.
The text here is not shown by your web browser but will get picked up by the search engines.The description and title are the words that appear in the search engine results so ensure your keyword phrase appears in both.It will push you up the rankings.
Here is a quick video I shot about a YouTube feature I just came across.
By placing a time such as 1:30 in the description area under your Youtube video the number will be hyperlinked.When people click on the number the video will jump to that part of your video.
So this would be a useful tool if you have important information to give at a particular part of the video.Anyway please watch the video to see what I mean.
Using Facebook advertising to get traffic to your website.
Here I introduce day five of the SFM internet marketing boot camp.If you sign up at The Six Figure Mentors you will get all 7 videos that show you how to do internet marketing the right way.In day 5 Stuart Ross will give you tips and tricks so you get the most out of your Facebook advertising dollar.Enjoy
What are back links?
A back link is just a link from one website to another.By installing special HTML code we can what’s called “hyperlink” some text so that when someone clicks on that text they are taken to another website.
If there link is to another website then we would call that an external link as we are moving from one site to another.However you can also have links from one page of a website to another page within the same site.This would be called an internal link and make it easier for a visitor to navigate around your site.
Internal linking is also good for search engine optimisation as it makes it easier for the Google spiders to navigate around your site and see what it is about.
Back linking is also used by Google to gauge the importance of your site.The more one way links you have coming to your site from other sites then Google will give you a higher ranking.I should qualify that by saying your site will get a high ranking if sites with a high page rank link to your site.
Page rank is a system devised by Google to show how it views any one website.The ranking runs from zero to ten,ten being the best.If you can get a website with a page rank of five or more to link to you that will give your site more kudos than 50 sites linking to you which only have a ranking of one.
So look for sites the compliment yours and have a high page rank.Then contact the owners of those sites and ask them to link to you.
Ignore link farms which exist just to get high page rank and have no real authority with Google.Google will just ignore these sites and give you no higher ranking.
You should strive to build an authority site of yourself and as traffic grows other sites with high page ranking will want to link to yours.
As important as page rank is whether a link to your site is a do follow or no follow link.If the link is a do follow then by linking to a site you are in essence giving that site a vote and so it will be pushed up the Google rankings.
However you may not wish to give the site you are linking to a vote if for example you were telling your readers about a bad website,in that case you can make the link no follow so the site does not get your vote.
You can waste a lot of time in securing back links from other website only to discover the links are nofollow and will not make any difference to your page rank or whether you get on page one of Google.
So please ensure you check this point out on any website before you go asking for back links.
There are browser add ons which will tell you instantly if a hyperlink is do follow or no follow.
If you use Fire Fox the use this one Search Status which will also tell you a sites Alexa ranking and Google Page rank to name but a few.
In this video I introduce your to day 5 of the Six Figure Mentors internet marketing boot camp series.In this training Stuart Ross talks about using Facebook to drive very targeted leads to your opt in pages.
Watch my video first and then if you want the free boot camp head over to Six Figure Mentors HQ and you will get immediate access to this free online training.Enjoy.
1. Following trends in your niche and start commenting on them.Give your take on what is happening don’t just report the news.
2. Leverage other profiles
The more common one is to have your Tweets appear on Facebook.There are numerous applications that will automatically publish your Tweets on Facebook.
3.Ensure your profile image is actually a picture of you if it “brand you” that you want to promote.Avoid cartoon characters and photos of inanimate objects.If you have a company and it has a logo that is OK.
4.Tweet frequently and you will appear in the Twitter public timeline which will increase your online presence.But don’t just tweet about anything,make sure it is relevant.
5.Be conversational and ask questions and you will get more followers,but avoid talking about yourself too much!Talk about someone else or a current topic.In short add value to people’s life.Make their life better for having read your Tweet.
6.Tweet and the right time.As most users are in the US then Tweet in the morning and evening US time across all the US time zones.
7.Just be yourself and write about what you are passionate about and the followers will come.
How to drive traffic to your website
Here I introduce video 4 of the Six Figure Mentors Internet Marketing Boot Camp Series,which you can sign up for by entering your name and email address in the box to the right of this blog post.
Day 4 training looks at the various traffic methods available to both paid and unpaid that will get your clicks and sales.
Your tutor for today Daniel Wagner also talks about the all important conversion environment.That is your landing page.Does it turn someone looking at your product into a buyer of it?
So some great information here,watch my video first then watch Daniel’s but only if you have signed up for the boot camp.
List Building Training with the Six Figure Mentors
Here is video of a series in which I give a brief overview of the SFM internet marketing video boot camp series.
I preview day 2 training, which looks at list building,the most important thing to do in internet marketing because without a list of email addresses you have no one to promote your product or services to.
What do you think of the SFM system?Leave your comments below.If you have not already signed up for the SFM free video boot camp training then do so here,the Six Figure Mentors
I am starting to record a series of videos give a brief introduction to each of the training videos released by Stuart Ross and Daniel Wagner of the SFM system.Here is the first in which I talk about building a residual income.Sign up for your free training by entering your name and email address in the box to the right of this video.