Check out this new social media site that is just steaming up the Alexa rankings.Sitting at No 91 at the time of this post.Are you using it and if so for what purpose?Leave your comments below.
To get more internet marketing training go to Six Figure Mentors and sign up for your free internet marketing video boot camp.
I’m shooting a series of videos that take you inside the Six Figure Mentors.
Once you have signed up you have access to some great training on all aspects of internet marketing.
If you upgrade to the elite package then you will receive the most cutting edge training you can find anywhere which Stuart and Daniel paid thousands to discover for themselves.
So watch now and sign up quickly here
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What is SEO?
If you look at any webpage and then from the drop down menu of your browser select “view source” you will see the HTML code which is what the search come to look at when they visit your website.
There is a whole industry built around getting web pages to the top of Google for particular keywords.Now you can go off an pay someone a lot money to get your website well ranked but there are a few things you can do yourself.
1.When you register your domain name do so for more than one year,Google likes to see that.
2.When you write, decide on a keyword phrase,one that people actually use to find what they are looking for ,and ensure it is in the file name,the title the header and the first line of the main text.It should also be at the bottom of your page.However after that write as if you are writing for a human not a search engine.Avoid keyword stuffing.More on that below.
3.A good free keyword search tool is Google’s keyword tool which will show you both demand and competition for any keyword you choose.Look for one that gets at least 200 hits a month.
There are some “black hat” tactics which use to work but not any more.These are tactics that are a bit underhand in that they do not help your visitor, merely improve you site’s chances of getting up the ranking.
They are keyword stuffing i.e. using the keyword phrase too much on the hope Google will rank you site higher and duplicating your site so that the sheer number of sites brings in more sales.
Neither of these tactics will now work.The Google bots have got alot cleverer at spotting these black hat tactics.
What will work is ensuring the meta name ” description” and “title” contain your keyword phrase.
To insert this code you must access the HTML code on your host server and ensure the meta names have your keyword phrase showing.
This must be placed between the <head> tag and the</head> tag which is always at the top of the web page.
The text here is not shown by your web browser but will get picked up by the search engines.The description and title are the words that appear in the search engine results so ensure your keyword phrase appears in both.It will push you up the rankings.
For more on SEO and other internet marketing tips sign up for your free marketing boot camp http://www.sixfigurementorshq.com and visit my blog http://whoisandrewcollinson.com
Have you tried Forum Marketing as another way of getting traffic to your site.Read my article about that here http://whoisandrewcollinson.com/forum-marketing/
Forum Marketing
Forum marketing is marketing tool that gets you noticed in the niche you are in and at the same time gives you valuable back links to your website.
So what is the best way of going about forum marketing?
First you need to find the right forums for your niche.Go to big-boards.com and use there search facility to find the forums that operate in your niche.You can search by Alexa ranking or by keyword and see the number of posts made ,number of members and page views.
Once you have found the right forums, I would suggest about 10 is a good number,you will need to register otherwise you will not be able to post.Some forums will check your site out to ensure it is relevant to that forum but if you have done your research this will not be a problem.
You will need to check the policies of the forum to ensure you don’t get banned for inappropriate behavior.You must know if you are allowed to promote your business.Some forums will only allows this in your signature file.If you are wanting to use forums to gain back links to your site check if the forum is either follow on no follow.If it is no follow you will get no kudos from the search engines for having a back link to your site.
Using your name is the best option for a user name if your brand is yourself but if you have a business name that will do as well.Ensure you upload a picture of yourself .Avoid pictures that have no relevance to your business
A bio of yourself is also useful but stick to showing people how your talents can help them.Do NOT go on about yourself.People are on forums to find information or people who can help them.So list the benefits of your expertise.Leave a means for people to contact you be it a website or email address.
Many forums encourage new members to introduce themselves.Often at the top of a forum are fixed posts which never move down the list of posts.There you will find an “introduce yourself” section.Tell people a little about yourself.Once your have done that start reading the posts and see where you can make a contribution.
You need to be seen as an expert in your niche so resist the urge to ask to many questions.Look to “pay it forward” and find questions from other forum users that do not even have one response .Go in there and provide an answer.You will get much kudos from the person asking the question if you are the first to reply.They may well start following you.
Usually the place to market yourself is in your signature file.This is the piece of narrative that you have written in which you tell people what expertise you have and have you can help.Ensure you have a hyperlink back to your blog or website.Write something like”Joe Smith is dedicated to helping people achieve the goal of xxxxx and invites you to sign up for your free seven day training in xxxx” Show them the benefits and offer something free.
I would resist the urge to outsource forums posts.Ofter an outsourcer will just write “great post” or something similar clearly showing the post is there just to get a back link.
You run the risk of getting banned if you do too much of this.Only hire people who know your niche and can demonstrate success in this area with other clients.You will most likely have to pay more but the risk is too great if you hire someone just because they are cheap.
So follow these forum marketing tips and watch the traffic come to your site.
For more internet marketing training sign up for the Six Figure Mentors 7 day video boot camp.
How to place milestones on your YouTube video
Here is a quick video I shot about a YouTube feature I just came across.
By placing a time such as 1:30 in the description area under your Youtube video the number will be hyperlinked.When people click on the number the video will jump to that part of your video.
So this would be a useful tool if you have important information to give at a particular part of the video.Anyway please watch the video to see what I mean.
Yours in mastery
Andrew
Using Facebook advertising to get traffic to your website.
Here I introduce day five of the SFM internet marketing boot camp.If you sign up at The Six Figure Mentors you will get all 7 videos that show you how to do internet marketing the right way.In day 5 Stuart Ross will give you tips and tricks so you get the most out of your Facebook advertising dollar.Enjoy
For the other video in this series on internet marketing start herehttp://whoisandrewcollinson.com/the-six-figure-mentors-system/
What are back links?
A back link is just a link from one website to another.By installing special HTML code we can what’s called “hyperlink” some text so that when someone clicks on that text they are taken to another website.
If there link is to another website then we would call that an external link as we are moving from one site to another.However you can also have links from one page of a website to another page within the same site.This would be called an internal link and make it easier for a visitor to navigate around your site.
Internal linking is also good for search engine optimisation as it makes it easier for the Google spiders to navigate around your site and see what it is about.
Back linking is also used by Google to gauge the importance of your site.The more one way links you have coming to your site from other sites then Google will give you a higher ranking.I should qualify that by saying your site will get a high ranking if sites with a high page rank link to your site.
Page rank is a system devised by Google to show how it views any one website.The ranking runs from zero to ten,ten being the best.If you can get a website with a page rank of five or more to link to you that will give your site more kudos than 50 sites linking to you which only have a ranking of one.
So look for sites the compliment yours and have a high page rank.Then contact the owners of those sites and ask them to link to you.
Ignore link farms which exist just to get high page rank and have no real authority with Google.Google will just ignore these sites and give you no higher ranking.
You should strive to build an authority site of yourself and as traffic grows other sites with high page ranking will want to link to yours.
As important as page rank is whether a link to your site is a do follow or no follow link.If the link is a do follow then by linking to a site you are in essence giving that site a vote and so it will be pushed up the Google rankings.
However you may not wish to give the site you are linking to a vote if for example you were telling your readers about a bad website,in that case you can make the link no follow so the site does not get your vote.
You can waste a lot of time in securing back links from other website only to discover the links are nofollow and will not make any difference to your page rank or whether you get on page one of Google.
So please ensure you check this point out on any website before you go asking for back links.
There are browser add ons which will tell you instantly if a hyperlink is do follow or no follow.
If you use Fire Fox the use this one Search Status which will also tell you a sites Alexa ranking and Google Page rank to name but a few.
To learn more about internet marketing sign up for the free Six Figure Mentors Internet Marketing Boot Camp
Yours in mastery
Andrew Collinson
In this video I introduce your to day 5 of the Six Figure Mentors internet marketing boot camp series.In this training Stuart Ross talks about using Facebook to drive very targeted leads to your opt in pages.
Watch my video first and then if you want the free boot camp head over to Six Figure Mentors HQ and you will get immediate access to this free online training.Enjoy.
Andrew
How to drive traffic to your website
Here I introduce video 4 of the Six Figure Mentors Internet Marketing Boot Camp Series,which you can sign up for by entering your name and email address in the box to the right of this blog post.
Day 4 training looks at the various traffic methods available to both paid and unpaid that will get your clicks and sales.
Your tutor for today Daniel Wagner also talks about the all important conversion environment.That is your landing page.Does it turn someone looking at your product into a buyer of it?
So some great information here,watch my video first then watch Daniel’s but only if you have signed up for the boot camp.
For video one of this series go here
Beware Get Rich Quick Schemes
There are many get rich schemes out there on the internet.Get a web site up in seconds add some Adsense and you’ll be making money on autopilot in days.
However in order to make serious money on the internet you must actually add value to it.
So you may think that writing a web page with value will bring you instant riches .It won’t.Why?
The reason is there are now some 8.8 billion pages out there most of which are junk but they are getting in the way of people finding your site.How are people going to find it?How are going to get above all that noise.
Write an article that is full of passion and information and then optimise it for the search engines.Make sure you use a keyword that people are actually using,have that keyword in the header,the headline and in the first sentence of the body copy.
Many of the larger sites are building lots of backfill pages of low quality content which because they are on large sites get high rankings.But Google is getting wise to this and is now putting those pages where they belong like on page 20.
So if you write quality content you will move up the rankings.Include images and video on these pages as the backfill pages from larger sites do not have multimedia as it is too time consuming to put up.Also invite interaction with your page such as a comment box.None of the big guys do that.
Just give Google what it wants,quality content which adds real value and you will beat all the scammers and cheap Adsense sites.
