Andrew Collinson Blog

You want to recruit as many people as you can into your network marketing business.Of course you do.But be careful about who you recruit.

What you need are leaders,not followers,and these people are likely to be those already in positions of authority.Either owning their own business or in a senior management position.

If you are just starting out in this business there is a temptation to recruit people who are in a lower social or employment position than you.So if you work in an office you might speak to co workers,but not senior management.This is understandable as you may feel intimidated by those above.

Similarly if you are at a networking meeting and you are introduced to a CEO you may feel very nervous about telling her about your opportunity.

Yet these are the very people you most want in your business.They have proved themselves as motivated, hard working people.How else could they have got to the position they are in?They are also ambitious and are always looking for ways to increase their wealth.

They might well be interested in our opportunity.So go ahead and tell them.

Then think about all the people they know who they could bring in.A successful business person commands respect and others will listen to her and what she recommends.

So they next time you are standing next to be big CEO,talk to them.Be proud of your opportunity.They will admire your courage and even if they do not join your business,they will probably refer you to someone who will.

To learn the secrets of online marketing,so you can say goodbye to old school recruitment methods forever go to my Squidoo lens  here.

Thanks for coming back,please feel free to post any comments you may have.

Lead generation.We all want more leads.

To get those leads we must show up on the search engines,because if you are not known by the search engines, you are invisible on the internet.

You can create the best website there is,with hugely compelling copy but it will count for nothing if the Google,MSM and Yahoo spiders have not had a look at your site.

So how do you get search engine rankings?You need two things:keywords and backlinks.

Think about what you do when you search for something on the internet.You go to Google and type in a word or phrase in the search box.

Then Google goes and finds sites that have that word or phrase on their site.

So the first thing you need to know is what words or phrases people are using to find things on the internet.

To help you with that process Google has developed it’s own keyword tool which you can find here.Type in a word that you think relates to the central theme of your site and Google will show you how many times a day that word typed into Google.Not only that it will list variations of that word.The trick then is to use this list to create web pages n your site.

Take one keyword and make it the main subject of that page.In this way you are more likely to be ranked high on the search engines as Google puts the most relevant pages to that keyword at the top of the list.

If you want an even deeper list of keyword I recommend Wordtracker that also offers a free keyword tool  here.

Then keep adding pages to your website or blog using a different keyword for each page.This is part one of your search engine optimization strategy for lead generation.

The second part is backlinks.

Backlinks are links on other websites that link back to your website.The more you have the better.But they have to be a certain type of backlink.

You must link back to your site from a site that is well regarded by Google.An example would be Squidoo.com which is a free web page creation tool that is well regarded by Google.You can see here a live Squidoo page on lead generation online .Create valuable content on your Squidoo lens then link to your web page or lead capture page.This will raise the status of your page on Google and get it higher up the search engine rankings.

Ideally you want to have one way links from the page that has high ranking back to your page,but not the other way.Google gives greater importance one way links.With two way links Google thinks you may have an agreement with the website owner of the other site to exchange links in order to lift rankings.

You can go on the internet and find these link exchange “farms” where people just exchange links with each other often between sites that have no relevance to each other.

Look for quality links and this will boost your search engine rankings.

Have a great day

Andrew Collinson

If you want to learn more about lead generation and search engine optimization I recommend the Renegade University which you can find here

You would think that with all these online lead generation techniques like social media,ezine articles, and blogs that signing people up is an automatic process.

It’s as if you never have to talk to people who join your business.They just sign and start recruiting their distributors themselves, and you laugh as your commission checks get bigger.

Well I am sorry to disappoint you, but it’s not that simple.

You still have to covert people from prospects to distributors.That means talking to them.

Does the thought of that fill you with fear?Are your hands getting sweaty just thinking about picking up the phone?

Well these is a way of overcoming those fears.It involves a mindshift from the way you think about your business.Instead of praying that someone will join your team,think of it as a job interview.

In this interview you are interviewer and the prospect is the interviewee.They have to convince you that they are good enough to join your team.

Think in this way and you will never have any fear when you pick up that phone.Remember it is your business not the business of your opportunity.If you had your own bricks and mortar business,would you recruit anyone who came knocking on your door looking for work?

To hear more about the techniques you must have to recruit in big numbers watch this free video of  attraction marketing guru Mike Dillard in conversation with the man who recruited him into his primary business opportunity.

It’s a one hour video packed with great advice, and it’s free.

Have a great day

Andrew

There are so many ways to market online for free.With these tools you can reach out to everybody in the world who has a computer and internet access.With video in particular people can get to know you without even meeting you.Once they know you, like you, and trust you ,then you can start to market to them.But be careful what you offer.

The most importnant part of this process is getting people to like you.They will “unlike” you very quickly if you use your social media presence to just pitch all the time.So make friends and give value first.So what are the sites that you can use?

1. YouTube for video
2. Myspace -social media
3. Facebook- social media
4. Twitter- social media
5. Ezine articles
6. Craigs List and Gum Tree for free classifed ads
7. Blogs either free ones like Blogger.com ,or hosted sites with WordPress

You really have so many ways to get started so what are a you waiting for?

Have a miraculous day

Andrew